How we use Amplitude to increase user retention

The #1 problem start-ups face in today’s market is poor retention.

The reason?

Most companies are feature factories. Despite having limited information on what their customers really want, they focus on developing new features with the goal of achieving marginal improvements.

In reality, this is like chasing growth with blindfolds on. As a business owner looking to scale, it is best to invest the time to understand your customers problems, needs, and desires.

So, here’s the exact strategy we’ve followed for our clients to deliver 2x, 3x, even 4x, increases in 30 day retention ↓

Step One: Set up Amplitude (or any quality product analytics software)

This may require an upfront investment in time (and level of expertise), but will pay itself back one-hundred-fold. A data analytics platform that allows you to track, visualise, and analyse user engagement and behaviour data will ensure that your growth and product teams won’t be decisions in the dark.

Step Two: Creating your analytics dashboards

Dashboards allow you to capture the metrics that matter most to your business. You can start by defining your KPIs - in this case retention, however it could be acquisition, engagement, or anything in between. From funnel analyses to cohort retention charts, Amplitude offers a range of visualisation options within custom dashboards..

Step Three: Digging into user data

Ok, your dashboards are up and running. Now’s the time to analyse user behavior patterns to identify trends, anomalies, or opportunities for optimisation. Is there a particular feature that's driving engagement? Are users dropping off at a certain point in the onboarding process? By digging deep into the data and asking the right questions, you'll uncover insights that can inform your growth strategy moving forward.

Step Four: Experimenting and iterating

Armed with your insights, experiment with different strategies and tactics to see what resonates with your audience. Whether it's A/B testing different messaging approaches or testing targeted feature enhancements to specific user segments, Amplitude allows you to measure the impact of your experiments in real-time.

Remember, growth is an iterative process - so don't be afraid to pivot based on what the data tells you.

Step Five: Scaling with confidence

As your company grows, so too will the complexity of your growth efforts. Fortunately, Amplitude provides the tools and infrastructure required to maintain visibility and control over your growth initiatives at scale.

In a world where the digital landscape is constantly evolving there’s one constant: the need for data-driven insights to fuel growth. With product analytics software such as Amplitude, you’re better able to navigate the complexities of the modern marketplace with confidence and clarity. From understanding user behavior to optimising the user journey and driving retention, the insights gained empower companies to unlock the full potential of their products and propel ventures to new heights of success.

If you’d like to hear more about the specific dashboards we set up for our portfolio companies, get in touch with us today.