Insights

If you haven’t set up mobile attribution you could be leaving growth on the table. In today's crowded mobile app marketplace, user acquisition is just the beginning. The real challenge? Maintaining a competitive edge and scaling your app. By scaling multiple clients to millions in revenue across multiple industries, we’ve found there’s one key piece to your product strategy that has the potential to supercharge growth - Mobile attribution tracking. Implementing mobile attribution allows you to understand where your users are coming from and what features and content are driving engagement with specific user cohorts. It's the key to...

The #1 problem start-ups face in today’s market is poor retention. The reason? Most companies are feature factories. Despite having limited information on what their customers really want, they focus on developing new features with the goal of achieving marginal improvements. In reality, this is like chasing growth with blindfolds on. As a business owner looking to scale, it is best to invest the time to understand your customers problems, needs, and desires. So, here’s the exact strategy we’ve followed for our clients to deliver 2x, 3x, even 4x, increases in 30 day retention ↓ Step One: Set up...

What’s the one crucial factor for building powerful digital experiences? Your tech stack. At Glasshouse Venture Studios, our tech stack is the foundation that enables us to create engaging, scalable applications for our clients. Let's dive into the key platforms we utilise for each layer of our products: Presentation Layer: The Face of Your Product web.js First impressions matter, which is why we turn to web.js to power the user interfaces of our web applications. The robust framework allows us to create sleek, responsive front-end experiences that look stunning on any device. With web.js, we ensure our digital products...

You may have a brilliant idea, but you don’t have a business case. As a startup or new venture, one of the biggest challenges is finding product-market fit (PMF). If your idea doesn't resonate with your target customers, you'll struggle to gain traction. So how can you validate your product's appeal to a target audience before investing all your time and money? The answer lies in strategic audience testing. By working with numerous clients to find PMF and scale to millions in revenue we’ve derived a clear 5-step process to help companies find product-market fit through strategic audience testing:...

The mobile app landscape is always evolving - if you want to reach the top charts you NEED to be staying ahead of the curve and embracing the latest design trends. By taking multiple apps to six-figure install numbers, we’ve learned how to spot trends in the mobile app landscape that will help to create an app that captivates users’ attention and interest. Here are the top trends we’ve spotted looking ahead in 2024: 1.Embrace minimalism In 2024, less is more. It’s time you decluttered your app's interface and focused on simplicity. By doing so, you can capitalise on...

It’s time you upped your company’s product-led growth (PLG) strategy. When building an app, choosing an analytics, attribution, or marketing analytics platform might not seem like a headline moment. But what if I told you it could be the catalyst that transforms your startup's trajectory? In an ever-increasing sea of options, our venture studio has narrowed our growth stack down to three key platforms. Ready to fast-track user growth and engagement? Firstly, you NEED to be able to attribute your users to specific campaigns. Mobile attribution tracking is challenging. Usually, ad platforms measure up to ‘App Installs’ only. This...

At Glasshouse Venture Studio, we’ve been building and scaling businesses for over a decade. In that time, we’ve worked on some pretty cool platforms, Dorsal being one of them. Dorsal? You might be thinking. Isn’t that a fin? Well, yes. But in this case, we’re talking about a community-led shark report and alerting service that goes by the same name. In 2015, there were a series of shark attacks along the east coast of Australia. Many reports spoke of how people had seen these sharks before but there was no central way of warning others. Being a regular surfer...

The world of mobile and web apps is more competitive than ever. In a world where adaptability and efficiency are essential, how can you keep up? We’d argue it starts with your product team. Specifically, by ensuring your team is following agile product management methods. From working with numerous early and growth-stage start-ups, it’s become clear to us that incorporating ‘agile’ in some form is essential to navigating the complexities of today's market dynamics. So, what exactly is Agile Product Management? Agile product management is more than a buzzword; it's a strategic approach that enables businesses to respond to...

It’s 2024. Poor mobile app experiences are no longer excusable. In today's digital age, mobile apps are the cornerstone of innovation, driving business growth and connecting us in ways we never thought possible. So why is mobile app development still an afterthought for so many B2C product teams? Let’s explore why a mobile-first development process could be pivotal for your user experience, and what our process looks like at Glasshouse Venture Studio. So, what is mobile app development? At its core, mobile app development is the process of creating software applications that run on mobile devices. But it’s more...

For business owners aiming to scale, choosing the right technology stack is as crucial as the business model itself. At Glasshouse Venture Studios we’ve learned this first-hand. We don't just build apps and websites; we utilise technology to create real digital experiences. Our meticulously curated tech stack is the key to unlocking business growth for our clients. So what makes a good tech stack? Our choices are driven by three factors: 1. Scalability 2. Community support 3. Frankly, our love for the tech Let's dive into the layers that make our projects thrive. Presentation Layer: The Face of Your...

10 years in business, 100+ staff, 100k development days and eight areas of specialisation. We’re Glasshouse Venture Studio. Yes you heard that correctly. Not a venture capital firm, or an accelerator or an incubator. A venture studio. We provide strategic guidance, cross-functional resources and support to founders who are starting out or scaling up, to develop and grow their business. But why a venture studio model? What are the benefits of this model? The stats Well, 90% of startups fail. We know, scary right? But venture studios offer a way to de-risk the problem of these startup failure rates....

Our ambition at Glasshouse Venture Studio is to revolutionise the startup ecosystem. Bold, right? We’ve got our eyes set on being Australia's leading venture studio within five years, building out $500M in enterprise value over the journey. How will we do this? ↳ We have 85+ developers that are the best in their field and we’re growing ↳ We have an agency team made up of subject matter experts across marketing, growth, design, UX & UI, PR, operations, finance and support ↳ We bring unique perspectives to our work across the global music/entertainment, sports, food and hospitality, lifestyle, equine,...

We’ve been building and scaling great ideas into great businesses for over 10 years. For ambitious founders, and for ourselves. Our ventures collectively reach over 1m+ customers daily and have processed more than $2bn in transactions. Our Melbourne HQ team are subject matter experts who work in nimble squads and are supported by a powerhouse of 85+ developers. We think deeply and move quickly. Glasshouse Venture Studio has an elastic operating model, allowing us to scale our services up and down to support founders and teams right where they are. What do we do? ↳ Development ↳ Digital Strategy...

We have over 10+ years of experience in startup land. And now, we’re diving into the venture studio space. Why? They’re already revolutionising the startup ecosystem. In this emerging world, we stand apart. Welcome to Glasshouse Venture Studio. A little more on us: ↳ A venture studio, 100+ strong team, fractional C-suite, deep development resource and go-to-market GTM experts ↳ 1m+ users across our vertically integrated technology businesses ↳ Repeatable, scalable technology powered by over with 100k+ development days power our ventures ↳ $20m+ in revenue collectively generated by our ventures ↳ $2bn+ in transactions collectively processed by our...

After lots (and lots and lots) of hard work from our team behind the scenes, we are so proud to present Glasshouse Venture Studio. It’s perhaps not a business model or name that feels overly familiar. So, before we go any further, let’s get one thing clear. No, we are not a venture capital firm, an incubator or an accelerator. We are a venture studio. But wait, hold on…what exactly is a venture studio? Essentially, a venture studio is a business that helps build and launch startups, often from the very beginning. And at Glasshouse Venture Studio, that’s exactly...